Kit (formerly ConvertKit) Review 2026: Deep Dive for Solo Devs & Small Teams
Free tier limits, real costs per team size, and honest "not for" warnings. Everything you need to decide if Kit (formerly ConvertKit) fits your stack.
Quick Summary
💰 Monthly Cost by Team Size
🚫 Not Recommended For
- E-commerce businesses (Mailchimp better)
- Teams needing advanced reporting
- Those wanting visual email templates
Kit (formerly ConvertKit) Pricing (2026)
| Plan | Price | Billing |
|---|---|---|
| Free | $0 | Forever |
| Creator | $25/mo | monthly |
| Creator Pro | $50/mo | monthly |
Pros & Cons
✅ What We Like
- 10,000 subscribers free — most generous in market
- Visual automation builder
- Built-in commerce for digital products
- Tag-based subscriber management
- Creator Network for cross-promotion
❌ What Could Be Better
- No free automation (paid tiers only)
- Limited email design templates
- Basic analytics compared to Mailchimp
- No built-in CRM features
- Rebranded from ConvertKit — some confusion
Feature Breakdown
🏆 Our Verdict
Kit (formerly ConvertKit) scores 4.5/5 in our evaluation. Solo Dev Score: 8.5/10. It's best suited for Newsletter creators and bloggers, Course creators selling digital products, Solo creators building an audience. We recommend it as a top choice in its category.
📝 Editor's Note
Kit (ConvertKit) has the most generous free tier in email marketing: 10,000 subscribers free. The catch is no automations on free — but for growing creators, it's unbeatable.
💡 Pricing Verdict: Free up to 10K subscribers is incredible. Creator at $25/mo unlocks automations and commerce. Compared to Mailchimp, Kit is significantly cheaper at scale.
🔄 Switching Tips: From Mailchimp: Kit imports contacts and tags directly. The biggest adjustment is Kit's minimalist design approach vs Mailchimp's template-heavy system.
See how it compares: Mailchimp
Try Kit (formerly ConvertKit) Free →Frequently Asked Questions
Is Kit (formerly ConvertKit) worth the price in 2026?
Kit (formerly ConvertKit) starts at Free / $25/mo. Based on our evaluation, it scores 4.5/5 overall. Whether it's worth it depends on your team size and feature requirements — read our detailed breakdown above.
What are the main alternatives to Kit (formerly ConvertKit)?
Several tools compete with Kit (formerly ConvertKit) in its category. Check our comparison section above for head-to-head matchups with the top alternatives.
Does Kit (formerly ConvertKit) offer a free plan?
Check our pricing section above for the most up-to-date information on Kit (formerly ConvertKit)'s free tier and paid plans.
Is Kit (formerly ConvertKit) good for small businesses?
Kit (formerly ConvertKit) can work for small businesses depending on your budget and requirements. Review our "Best For" section to see if it matches your use case.
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