Shopify Pricing in 2026

Everything you need to know about Shopify plans, costs, and whether the entry-level plan is enough for your needs.

Last updated: February 2026 · 3 plans compared

📝 Our Take on Shopify Pricing

Shopify is the default choice for e-commerce. The $1/mo starter deal is aggressive. Its app ecosystem is unmatched but adds hidden costs.

💡 Bottom Line:

The $1/mo first 3 months deal is unbeatable for testing. Basic at $39/mo is the real starting price. Factor in apps ($50-200/mo) and themes ($0-350 one-time) for true cost.

Starting Price$39/mo
Free Plan❌ No
Annual Discount✅ ~20% off
Rating4.6/5

All Shopify Plans

Basic

$39

per user/month

Shopify

$105

per user/month

Advanced

$399

per user/month

💰 Real Cost by Team Size

Based on the entry-level paid plan. Annual estimates assume ~20% discount.

Team SizeMonthlyAnnual
1 user$39/mo~$374/yr
5 users$39/mo~$374/yr
10 users$105/mo~$1008/yr
25 users$975/mo~$9360/yr
50 users$1950/mo~$18720/yr

Frequently Asked Questions

How much does Shopify cost in 2026?

Shopify paid plans starting at $39/mo per user/month. Annual billing offers a discount.

Does Shopify have a free plan?

No, Shopify does not have a free plan. The cheapest option starts at $39/mo.

What does Shopify cost for a team of 10?

For a team of 10, Shopify costs approximately $105/month on the entry-level paid plan.

Does Shopify offer annual billing discounts?

Yes, Shopify offers discounts for annual billing, typically 15-20% compared to monthly billing.

Not sure about Shopify?

Compare alternatives or read our in-depth review.

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